17.1%
of U.S. retail sales were online in Q2 2026
Seasonally adjusted retail e-commerce sales reached $340.2 billion in the quarter, up 12.2% from Q2 2025.
Source: U.S. Census BureauKBC reference desk
Gift shopping &
online retail statistics.
A sourced U.S. snapshot for writers, shoppers, and anyone tracking how people are giving, browsing, and buying.
Last updated October 27, 2026. Data dates are shown with every statistic.
At a glance
Numbers worth keeping close.
These figures bring together public government data and named consumer surveys. They are not Kenyas Beaut Collectibles sales data, and each claim links to its original source.
$1.234T
in U.S. retail e-commerce sales during 2025
The Census Bureau estimated 2025 online retail sales at $1,233.7 billion, 5.4% higher than 2024.
Source: U.S. Census Bureau16.4%
of U.S. retail sales were online in 2025
The online share rose from 16.1% in 2024, based on Census Bureau estimates.
Source: U.S. Census Bureau$38B
expected U.S. Mother's Day spending in 2026
The National Retail Federation projected a record total as shoppers planned to buy across more gift categories.
Source: National Retail Federation$284.25
budgeted per Mother's Day shopper in 2026
This is the NRF's reported average planned spend for gifts and celebrations.
Source: National Retail Federation91%
of consumers planned to celebrate the 2025 winter holidays
NRF's 2025 holiday survey also reported average planned spending of $890.49 for gifts and other seasonal items.
Source: National Retail Federation49%
of Americans shopped for 2025 holiday gifts on a mobile phone
YouGov found mobile shopping was especially common among Millennials, at 60%.
Source: YouGov27%
of Americans bought health and beauty gifts during the 2025 holiday season
YouGov's nationally representative U.S. survey placed health and beauty among the purchased gift categories.
Source: YouGovHow to use this page
Easy to cite,
easy to check.
Link to a specific statistic using its heading, or cite this page as a current roundup. For research or reporting, please also review the original source and its methodology.
Suggested citation
“Gift Shopping & Online Retail Statistics.” Kenyas Beaut Collectibles, updated October 27, 2026. https://kenyasbeautcollectibles.store/gift-shopping-statistics
Methodology & sources
Where these numbers come from.
Figures are presented as reported by the named source. Census estimates may be seasonally adjusted where stated. Survey results reflect each publisher’s own sample and methodology.
- U.S. Census Bureau, Quarterly Retail E-Commerce Sales, second quarter 2026August 18, 2026
- U.S. Census Bureau, Quarterly Retail E-Commerce Sales, fourth quarter 2025March 10, 2026
- National Retail Federation, 2026 Mother's Day shopping plansMay 4, 2026
- National Retail Federation, Winter Holiday Data and Trends2025 holiday season
- YouGov, Holiday shopping 2025: What Americans buy, spend, and value at ChristmasOctober 15, 2025
We review this page roughly monthly and update it when a key source publishes newer data. Source links were checked on October 27, 2026.